We're Listening

We deploy technology. We do this mostly for retailers, but that's not all. We work with REIT's in Commercial Real Estate and in any Brick & Mortar environment. Everything from Network Equipment (including the structured cabling) to devices, IoT sensors and servers. We like to maintain what we install, we have efficient systems to ensure we get the right crew on-site with the right High Level Access at the right time. Our PMO make sure you know progress at any given time. Our reporting is transparent and detailed. Our Consultancy offer has expertise spanning decades and is here to listen & work with you to design the right solution. Give us a call to talk through your challenge - you'll be glad you did.

We've Grown Through Being Dependable And Accountable

"ASH’s design process significantly reduced project and inventory costs. They exceeded our expectations. I’d be glad to recommend ASH Projects to any REIT or Retailer in need of a partner of integrity and professionalism to fulfil their Technology deployments"

Scott Morey, EVP GGP

"Ash Projects provided extensive support for a major Compass Broadband connectivity project. They went beyond the normal relationship providing valuable assistance in dealing with some challenging situations with our network provider. The Professionalism and support shown was invaluable"

Steve Plush, PMO, Compass

"Having a background in cloud technologies and sales, I can't say enough about Ash Projects making the integration process for cloud-based retail solutions easy. They ensure flawless execution and accurate analytics across single and whole fleets of stores. I highly recommend the team for mission critical projects and deployments"

Rick Valenzuela, Director, Enterprise Sales, NOMi

"ASH sets a high standard of detail and professionalism that delivers projects with quality. ASH achieves goals with flare and innovation"

Alan Birdsworth, PMO Selfridges

"Working with ASH on the largest EPOS deployment in the UK grocery market. [they] successfully delivered all pre-installation activities. Professional at all times [their] experience of EPOS rollouts allowed them to identify and mitigate project risks before they became issues"
Martin Cooper, PMO, IBM

"shows great understanding of the client's needs at all times, the team really go the extra mile for the customer and deliver fantastic results.... always willing to bring new and innovative ideas to the table. If anyone is looking to IT to grow their business talk to Ash Projects, they will give you the solution and care about the outcome as much as you do"

Pete Wilson, Construction Manager TESCO

"Alison and her co-founder have built a first class organization in Ash Projects. Passionate about delivering services reliably, highly process-driven implementation approach that rivals the best in the world. I am proud to refer ASH Projects to our customers"

Christina Elwood, CMO, Brickstream

"Ash Projects provide various services to the IT Division of Asda to enable the commissioning of new stores, remodels and rebuilds. You could always be sure that the service delivered is of the highest quality"

Colin Aspinall, Head of IT, ASDA Walmart

Back to Top

The Most Effective Technology For Your Environment

Our core strength is the experience we bring to your project. We’ll question deeply and uncover all aspects of the scope. We’re big on adding value – and reducing risk. Our aim is for you to develop the trust in us to adopt that “hands-off” approach our customers enjoy. If you ask our existing customers, they’ll tell you this is why they come back to us time and again. When engaging ASH to manage your projects, we provide support in many areas including the following;

  • Environmental Assessment

  • Risk Management Strategy

  • Technology Recommendations

  • Inventory Management Strategy

  • Delivery Model

  • Vendor Management Strategy

We advise on proprietary process and best practice to deploy technology in;


These technologies include but are not limited to;
Switches, Routers, Servers, Controllers, WiFi Beacons & AP’s, EPOS Systems, VoIP Systems, Security Systems, IoT & People Counting Sensors

Our Typical People Tracking Projects;

  • Traffic – counting number of entrances and exits in a retail outlet or area of interest

  • Queue – Front Line Service Management in Big Box retailers, Airports & Transportation Hubs

  • Tracking – full object / event streaming within the built environment

Back to Top

Projects In Controlled Environments

We project manage all aspects of the IT solution, managing risk and issues associated with each step of delivering your IT project. We hold many accreditations, so we are able to offer free design consultancy for major structured cabling installations when a preferred manufacturer is engaged.
Our Project Managers are Prince2® qualified to Practitioner level. We use this predominantly as a basis for our control mechanisms. Our Risk Management Strategy handles Risk, Assumptions, Issues & dependencies. Escalation plans are in force from initiation to closure. As part of our quality control mechanisms, we pride ourselves on clarity & reporting, this is very effective for Stakeholder Management. For larger deployments we provide real-time access to project progress, ensuring customers have visibility to deliverables.

Process Driven – we start with the end in mind. What does success look like? We'll map the process from here and use our blueprint for success which is derived from decades of experience.
Approach – Once we've proved the concept, we move to pilot stage. Refining strategic deployment support, before making the shift into full delivery mode. We ensure strategic alignment with the business case and change management. Lessons learned are incorporated into all future projects to make sure what works is enhanced and what does not is redesigned.

Back to Top

A Finger On The Pulse

Our Sensor Management Dashboard - Sensor MD™ monitors the health of your deployed sensors. Know which sensors go-off line and where they are with pin-point accuracy. Geolocation, Firmware Version, Network Point and Height can all be reported for each sensor as soon as it's off-line. Designed as a low cost health check solution, Sensor MD can also be aligned with other IoT devices - to help manage and maximise your investment in these technologies. We even use Augmented Reality solutions to help you locate IoT assets on large sites!

Back to Top

If You Can't Measure It - You Can't Improve It

ASH can be engaged to design, deploy & support people counting sensors in disparate environments for complex projects. Hand in glove with our Consultancy offer, our people tracking solutions are tailor made to analyze the Brick & Mortar environment for you. We take the most appropriate technology following detailed surveys and create Metric Map & DPD right for your space. We then track event / object stream data so you have the intel you need to analyze the behaviour in that environment. When it comes to making business decisions - you need the most accurate data to get it right. You can count on ASH to design your solution and deliver the results.

Back to Top

A Differentiator

Our Technical Services approach is a differentiator for ASH. This team has evolved alongside our service offer for over a decade. It was created to fulfil a gap which was identified through PMO’s lessons learned process. The team are involved cradle to grave on all projects.

The Design Team sits within Tech Services. These multi-skilled resources are proficient in the implementation of all technologies we deploy. Team members are typically Cisco certified with build & maintenance expertise. They've served in the field or PMO so they know the pitfalls and how to support real-world rather than text book issues.

When was the last time you audited your people counters? ASH offers a full audit service to ensure your metrics are not compromised over time. Know your sensors are online and reporting the data you need with our pro-active quality assurance process.

Back to Top

Reliable Service & Predictable Cost

At ASH, Field Services teams are multi-skilled. They are proficient in structured cabling. Those same Technicians will also perform device installation and commissioning. We ring-fence the best team to meet your deployment needs and ensure they are aligned with project objectives and deliverables.

Our Field Service Managers help create and implement risk management strategies that really work. If something does go wrong, they are best equipped to resolve and succeed.

Our reach and capability, with the level of expertise offered on-site, is unrivalled. We have extensive coverage throughout the UK, USA, Canada & Australia. We are establishing our Asia Pacific base in Vietnam in response to customer demand. By growing organically, we have retained and enhanced our reputation for quality installations.

Back to Top


ASH Projects & Contracts Limited
Farnley House, Manor Rd,
Farnley Tyas, Huddersfield
+44 (0) 1484 665 000


ASH Projects US LLC
5855 Medlock Bridge Pkwy,
Suite 200
Johns Creek, GA, 30022
+1 678 389 3800


ASH Projects
Exchange Tower
Level 1, 530 Little Collins St.
Melbourne VIC 3000
03 9909 7220
+61 3 9909 7220


ASH Projects
Indochina Riverside Office Tower.
3rd rd. Floor
74 Bach Dang St.
Hai Chau District, Da Nang, Vietnam
+84 236 3664671

ASH Projects © 2017

Registered in England & Wales: 4369573
VAT Number: 780 446 322