March 2010 - How mobile POS technology can enhance your customer's shopping experience

Since the first cash register was invented in 1879 the development of mobile POS technology represents an evolutionary step forward for retail operations and the enhancement of the customer's experience. Unlike the traditional fixed POS, mobile POS provides the freedom for store assistants to take electronic payments from any location in the store. Furthermore it provides a much needed link to detailed information such as stock levels, pricing, product features and the latest in-store offers using a wireless network.

The customer service benefits that this technology can bring are evident, whether it drives sales directly or supports a store deliver a more personalised and memorable shopping experience. The technology can allow a store assistant to run quick checks for example if there are alternative products in the back from the shop floor, thus saving time and enhancing the customer experience. Previously if the item wasn't in stock the retailer would face losing the sale however with this piece of technology, a store assistant can locate and reserve the item in a nearby store or offer to arrange an in-store or home delivery from the retailer's e-commerce channel.

Mobile POS can provide support to checkout staff, helping to reduce queue lengths and disperse them around the store. The technology represents alternative option for retailers to consolidate their offering to customers while helping modernise in-store operations and connecting the high street outlets with e-commerce channels.

ASH constantly seeks out innovative products for and on behalf of our customers to offer a stronger partnership and pilot new ideas to assess feasibility and support business cases. We are passionate about supporting our retail customers implement new technologies that will enhance their daily operations and increase their sales performance.

To find out how we can help support your network, please give us a call or complete the call back box on the right of the screen.


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