Who You'll Work With

ASH people are talented & motivated – and experts in their field.

When we become part of your team, these are some of the key people you’ll work with.

Robin Ashurst

Executive Vice President, Field Services

Robin qualified as an Electrical Engineer at Stow College, Glasgow. He has decades of experience in Retail and Commercial Construction. A co-founder of the business, he has built a lasting legacy in terms of quality standards on-site. We have pioneered many blueprints for success from Robin’s leadership and customers often request his assistance with Field Service strategies.

“Everything we do at ASH is underpinned by a quality that’s second to none – we’re not happy unless we’re exceeding customer expectations.”

Alison Ashurst


Alison is a Fellow of the Chartered Management Institute and holds an MBA from Huddersfield University Business School. She is responsible for the Capital, Corporate and Strategic direction for the company. A qualified Prince2 Practitioner, Alison has a real passion for Project Management and loves to take a hands-on approach with on-boarding & supporting customers. She has built the ASH Brand globally and is extremely proud of her team.

“I am inspired by my team every day and their commitment to do the right thing.”

Senior Management Team:

James Barron

Managing Director

Based at our UK Headquarters, James has been with ASH for over a decade. He developed our PMO alongside the CEO and is also a Prince2 Practitioner. James manages the customer base from the UK & AsiaPAC. He has a wealth of knowledge in Retail Technology Deployments and has helped create many of our proprietary processes. James studied Business and Finance at the University of Sunderland.

“At ASH there are endless opportunities to develop your career and we have the right people here to help you achieve it.”

Tony Felton

Head of Technical Services

 A graduate of SAE Institute, Glasgow, Tony has a background in Design and Field Services and is Cisco Certified. His team are at the forefront of Design and Support and have extensive experience with many technology providers. He looks after R&D for our service offer and is engaged in strategic deployments globally. 

“My team loves solving problems. They enjoy working with our diverse customer base, that exposure makes the team evolution all the more interesting.”

Matthew Brierley

Head of Field Services

Matt comes from a long career in construction and commercial installations. His team support Retailers and REIT’s across diverse built environments. He looks after many of our accreditations such as CITB & Safe Contractor and has a long list of Site related qualifications. He is supported by our Director for Risk, Health & Safety and his Field Service Managers.

“I lead a talented team of multi-skilled engineers who go above and beyond on each installation.”

Emma Felton

Contracts Manager

Emma has enjoyed a long career at ASH and currently serves as our Contracts Manager. Emma has written many successful contracts for ASH totalling in excess of $20M, she has a wealth of experience supporting both operations and PMO. Emma is a Prince2 Practitioner and holds a BDes (Hons) in Design from the University of Dundee.

“I can honestly say that I have never worked in an environment, or with people that put as much care and attention into delivering a project…. Customer satisfaction is at the heart of every decision we make and I am proud to be part of our dedicated team.”

Nick Mead

Non-Executive Director

Nick has an eclectic background. He’s worked extensively in management information, global operations and specialised in people counting solutions. He brings a wealth of corporate experience to the team – and has helped place ASH firmly in the global market.

“ASH is a company with a great track record and huge potential to make a global impact. The people have quality as a core value and strive to constantly exceed customer needs and expectations – and they are good fun to work with.”

Heidi Hutchins
Director, HRM

Mark Dalton 
Director, Risk, Health & Safety  

Mark Woodley
Operations Manager AsiaPAC  


ASH Projects & Contracts Limited
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+44 (0) 1484 665 000


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